Key Largo Chamber Publication

June 2018 Vol. 19 No. 6

Chairman’s Report: The Little Sign that Can

are going to bring this little sign back to life again, and in a big way. The plan is to host a repair, refurbishing and recovery beautification event, complete with BBQ, refreshments and maybe even music to clean up and revive the area around the sign itself. We will repair it and make the sign taller so that all visitors can enjoy it. There is discussion about installing a more powerful and efficient solar light to really make it stand out in the evening. Think for a moment how wonderful it is to have people realize that this is the welcome sign to the Dive Capital of the World, Key Largo, and one of the first marvels in the All American Road. The new signs will welcome people to the start of the Trailhead that leads to other major wonders, and fun activities as they travel this iconic road. Key Largo is the first Trail Town on this path, the gateway if you will, to a sunny paradise, which are the Florida Keys. There are many visitors that, when in

Key Largo, do not realize that they are in the Keys. That has to change, and it is on us to make that change happen. Key Largo has a long pioneer history, natural beauty and has one of the largest living coral community in the country. The water activities are endless and the snorkeling and scuba diving is second to nowhere else in the world. Of course it is going to take much more than refurbishing a little sign on the road to properly market and re-brand our image as a community. I get it. The beautification of a community and the preservation of its original flavor, history, spirit and environment is a daunting project with many moving parts. It will take the collaboration and planning done by many, and a greater vision. But this is what I offer today, let’s think small for a moment to reach great and lofty goals. Let us come together and bring back to life the little sign, so that at the end of the day we can say, this is the little sign that started it all. The little sign that could and did.

Photo by Luis Melendi, Melendi Photography.

Roberto Alonso Chairman of the Board Key Largo Chamber of Commerce

You all remember the nursery story of “The Little Engine that Could”, right? Well, hold that thought for a moment. When you enter our beautiful community right off the Jewfish Creek Bridge, you see a variety of road signs and advertisement each in different levels of aging and/or disrepair. Hidden among the planted trees in the road median is a small sign with the Key Largo Chamber of Commerce logo on it. It’s paint is falling off and it’s got growth around it you can barely see it — the little guy has not been well maintained, but all that is about to change. Together, with the Chamber leading the way and with the help of other community conscious organizations, we

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